Seeking a new opportunity to grow their customer base Accentuate approached London Consulting Group to deploy a direct-to-consumer strategy on Facebook and Instagram.
The strategy that LCG executed consisted of three main sections:
Great Video Creative + Excellent Ads Management + High Converting Website = Scalable Product Offering
To produce a series of videos that would sell thousands of products online, the first step was to ensure we had the correct strategy in place. The London consulting group creative team came up with a series of ideas, concepts and storyboards that would suit each of the three Accentuate games.
The team then focused on finding the right actors that would match the target audience of the videos. We held auditions at the LCG studios in Brixton and ensured each actor was carefully selected. Having produced many videos we have a roster of reliable actors and models we can call upon to get high-quality creatives produced.
The Amazon sales were minimal at the time, but as we started to launch the ads the Amazon sales also rocketed. This is something we have seen before and it’s safe to say you can call Amazon ‘the product search engine of Facebook’.
The final piece in the puzzle was ensuring we had a website that had a great conversion rate. Accentuate Games originally came to LCG with their own website, but ultimately to get the results we needed the store needed to be re-built in Shopify.
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