DATA GATHERING SERVICES

Collecting Quantitative and Qualitative data

Quantitative

  • Ashbrook is highly experienced in the key data collection methods, including:
  • Structured face-to-face interviews
  • Structured telephone interviews
  • Self-completion exercises
  • Online surveys
  • We have been applied these successfully in public and business environments and have incorporated applications ranging from product and service design through to evaluation.

Qualitative

  • Ashbrook uses focus groups and in-depth interviews extensively, both on a face-to-face basis and through telephone and video conferencing.
  • Again, these techniques have been used in both the public and business environments and have been applied in their own right or to complement quantitative studies.

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